Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
Briefly

from Digiday2 months ago
TikTok is vying to dominate the second-screen narrative that X (formerly Twitter) has historically ruled during the Super Bowl.
Digidayhttps://digiday.com/marketing/research-briefing-will-tiktok-replace-x-as-the-top-second-screen-during-the-super-bowl/
More brands are spending a lot on creating original content for TikTok, according to Digiday+ Research surveys.
Digidayhttps://digiday.com/marketing/research-briefing-will-tiktok-replace-x-as-the-top-second-screen-during-the-super-bowl/
Read at Digiday
#tiktok #super-bowl #twitter #original-content #brand-safety
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