Research Briefing: Will Snapchat's rebrand bring in more ad dollars?
Briefly

from Digiday11 months ago
The platform bought airtime during...huge numbers of people gather around.
Digidayhttps://digiday.com/marketing/research-briefing-will-snapchats-rebrand-bring-in-more-ad-dollars/
...legacy programmatic media buying practices often disadvantage Black-owned media companies.
Digidayhttps://digiday.com/marketing/research-briefing-will-snapchats-rebrand-bring-in-more-ad-dollars/
Read at Digiday
#snapchat #social-media-marketing #advertising #programmatic-media-buying #equity-in-media
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