#programmatic-media-buying
#programmatic-media-buying

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How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchanger

Programmatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.

Ally Financial On Why Marketing And IT Need To Be BFFs | AdExchanger

To successfully in-house programmatic media buying, fostering a strong relationship with the internal IT team is crucial.

Research Briefing: Will Snapchat's rebrand bring in more ad dollars?

Snapchat aims to position itself as an alternative to current social platforms through a new brand campaign emphasizing connection.

Legacy programmatic media buying practices disadvantage Black-owned media companies.

AdLib Is Reintegrating With MediaMath (By Infillion This Time)

MediaMath's new owner, Infillion, has partnered with AdLib, a programmatic media buying platform, in a reintegration after MediaMath declared bankruptcy in June 2021.

Following the bankruptcy, AdLib had to quickly form new partnerships with other DSPs such as Xandr, Adform, Criteo, Google's DV360, Beeswax, Moloco, and Kayzen to diversify and ensure survival.

Advertisers can now buy media on the Uber Rides app via their favorite DSP

Uber expands Journey Ads platform by enabling programmatic media buying within the Uber Rides app.

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