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fromDigiday
4 days ago

'We got scared': Confessions of an ad tech exec's AI agent experiment

It was essentially trading the way a trafficker would, but automated. It looked at insertion orders (IOs) that came in [from brands and media buyers], it set up the campaigns, it set the campaigns live, and it started optimizing them. We were like: "This is amazing!" Well, for about a day. It spent a few thousand dollars in one go. And then we got scared.
Marketing tech
Marketing tech
fromExchangewire
5 months ago

MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying

Custom algorithms and AI are revolutionizing programmatic media buying.
Data is the most important asset driving algorithm development in ad tech.
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