How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchangerProgrammatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.
Ally Financial On Why Marketing And IT Need To Be BFFs | AdExchangerTo successfully in-house programmatic media buying, fostering a strong relationship with the internal IT team is crucial.
Advertisers can now buy media on the Uber Rides app via their favorite DSPUber expands Journey Ads platform by enabling programmatic media buying within the Uber Rides app.