The study found that integrating brands into game environments through interactive experiences significantly boosts brand choice, with increases of 36.6% across campaigns.
Research indicated that allowing users to browse product integrations through hotspots or galleries can raise brand choice by an average of 31.5%, particularly in technology and retail.
Mimicking in-store interactions using visual effects in mobile ads leads to increased consumer engagement, enhancing brand choice by 29.6%, notably effective in fast-food and consumer goods sectors.
Collection
[
|
...
]