Reddit's introduction of keyword targeting and AI-driven audience expansion signifies a major shift in digital advertising, providing advertisers with enhanced tools to improve campaign effectiveness and targeting.
Channel 4's transition to a digital-first streaming service aims to compete with major platforms like Netflix and Disney+, emphasising user engagement through personalisation and third-party integrations.
Zeta Global's acquisition of LiveIntent for $250 million exemplifies strategic growth in marketing technology, enabling the firm to enhance its AI-powered platform with advanced identity solutions and marketing capabilities.
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