A new survey of 1,000 consumers conducted by Fractl shows that 99% of respondents used search engines, emphasizing their ongoing dominance as a primary information source.
Despite rising trends in platforms like TikTok, search engines are still preferred for information retrieval across age groups, marking a universal consumer behavior.
Marketers should create engaging content hubs to answer common questions and provide data-driven insights to position their brand as a trustworthy source in their vertical.
The findings indicate that brands leveraging comprehensive comparison pages can establish trust and authority, differentiating themselves from competitors while enhancing their online presence.
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