"We are accessible all the time. We always have a screen, whether it's in your hand, in your pocket... it's hard to understand what drove that actual purchase."
"There's a challenge with too much data of becoming very reactionary and not very strategic in it. I want everyone to understand that there's no silver bullet..."
"What was different here is that we'd link them all together so in the end, we could see what was happening with this."
#digital-advertising #identity-erosion #marketing-challenges #attribution-measurement #omnichannel-marketing
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