Publicis Groupe's acquisition of Influential for $500 million signifies a pivotal moment in the influencer marketing landscape, marking a transition towards AI-powered strategies and the dawn of a new era in the industry.
US influencer marketing spend surged in 2023, outpacing social ad spend growth, highlighting the sector's incredible expansion fueled by changing consumer behavior, trust in authenticity, targeted reach, and the need for future-proofing marketing strategies.
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