Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months
Briefly

from Exchangewire3 months ago
"In the UK, awareness of the advantages of prDOOH is widespread, and recognition of its future potential continues to grow. This is driven by a strong emphasis on audience-centric strategies, performance-based metrics, budget shifts and a growing role of DSPs in planning and buying prDOOH."
Exchangewirehttps://www.exchangewire.com/blog/2024/09/17/programmatic-dooh-adoption-rate-expected-to-increase-in-the-uk-to-36-in-the-next-18-months/
"As the advertising landscape evolves and advertisers are increasingly aligning their campaigns across channels, we expect prDOOH's ability to deliver targeted, measurable, and eco-friendly campaigns to solidify its position as a key player in the UK's media landscape."
Exchangewirehttps://www.exchangewire.com/blog/2024/09/17/programmatic-dooh-adoption-rate-expected-to-increase-in-the-uk-to-36-in-the-next-18-months/
Read at Exchangewire
#digital-out-of-home #programmatic-advertising #market-research #uk-advertising #viooh
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