Privacy, personalization and the new frontier of digital advertising | MarTech
Briefly

from MarTech4 weeks ago
Projections show that digital marketing in the U.S. could increase by $100 billion in the next three years.
MarTechhttps://martech.org/privacy-personalization-and-the-new-frontier-of-digital-advertising/
Privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing.
MarTechhttps://martech.org/privacy-personalization-and-the-new-frontier-of-digital-advertising/
Brand-driven content establishes trust and authority, while user-generated content (UGC) builds community and provides rich insight into audience sentiment.
MarTechhttps://martech.org/privacy-personalization-and-the-new-frontier-of-digital-advertising/
AI bolsters automation and content ideation, helping repurpose top-performing creative across channels.
MarTechhttps://martech.org/privacy-personalization-and-the-new-frontier-of-digital-advertising/
Read at MarTech
#digital-marketing #consumer-privacy #content-marketing #storytelling #artificial-intelligence
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