Amazon unveiled three new interactive ad units for Prime Video, shoppable and aimed at increasing revenue. These formats are part of Amazon's plan to link ecommerce to Prime Video's new ad tier, now expanding beyond live sports programming. With increasing streaming competition, targeting advertisers with Amazon's shopper data is crucial for Prime Video's success.
The new ad units include shoppable overlays, brand trivia ads, and pause ads, each providing interactive experiences for viewers to engage with products featured in the ads. The goal is to capture user interaction and potentially increase revenue by prompting viewers to explore brands' catalogs, answer questions, or directly add products to their Amazon Prime cart.
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