Public relations (PR) focuses on shaping a positive public image through media coverage and community engagement, whereas marketing drives sales through targeted campaigns and advertisements.
One of PR's biggest wins is earning media coverage, which provides credibility from being featured by trusted outlets, making it essential for brand reputation.
Social media engagement in PR today goes beyond press releases; it's about organic engagement that sparks conversation and gets people talking about your brand.
Brand sentiment analysis can measure shifts in perception and trust, showing critical factors influenced by PR efforts and their impact on overall brand reputation.
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