POLITICO Partners with GeoEdge to Drive Efficiency in Reader-Centric Ad Operations
Briefly

At POLITICO, the reader experience drives our ad strategy, and we hold our advertising to rigorous standards for quality and integrity, said Paul Repola, director of ad operations. GeoEdge enables us to scale ad quality with efficiency, upholding the standards our readers expect.
GeoEdge is proud to partner with POLITICO to optimise ad operations and deliver seamless, trusted ad experiences at scale. Amnon Siev, CEO of GeoEdge.
The integration has led to an improvement in trafficking accuracy, reaching 99.6%, and eliminated external trafficking errors over the past six months. This increased operational efficiency allows POLITICO to accelerate campaign launches without compromising quality.
Read at Exchangewire
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