Pinterest's VP of retail talks shoppable content and its growing Gen Z audience
Briefly

from Retail Brew8 months ago
Pinterest does not aim to convert sales on its site but rather pass users off to retailers seamlessly; focusing on inspiring and guiding users through the shopping journey without taking on checkout and fulfillment responsibilities.
Retail Brewhttps://www.retailbrew.com/stories/2024/07/15/pinterest-s-vp-of-retail-talks-shoppable-content-and-its-growing-gen-z-audience
Read at Retail Brew
#pinterest #shopping-experience #gen-z #retail-strategy #social-commerce
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