Pinterest has introduced the Performance+ suite, featuring AI and automation tools aimed at enhancing lower-funnel ad performance, which helps brands optimize targeting and budget management.
The new generative AI features allow brands to create contextually rich visual assets effortlessly, enhancing standard product images by integrating lifestyle backgrounds to improve viewer engagement.
With the addition of a new bidding option, advertisers can now optimize campaigns for Return on Ad Spend (ROAS), utilizing Pinterest's advanced predictive analytics to target significant consumers.
As Pinterest gears up for the holiday season, enhanced shopping features will aid brands in maximizing campaign effectiveness by leveraging machine learning insights and promoting timely discounts.
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