Building a personal brand as a coach doesn't require abandoning authenticity for marketing gimmicks. Instead, coaches can thrive by showcasing their expertise and client success stories. Documenting methods and sharing personal experiences adds value to their brand. By focusing on genuine narratives of transformation and practical frameworks, coaches can connect with potential clients authentically, steering away from cringeworthy marketing tactics. This approach not only retains the coach's unique voice but also fosters trust and relatability with their target audience.
Most coaches keep their methods hidden. They think sharing gives too much away. But your frameworks and systems prove your expertise.
Your schedule should be full of coaching calls, not endless content creation and social media posting. Templates, cringeworthy hooks and rigid structures aren't your thing.
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