Perplexity's new advertiser pitch deck reveals plans to win over advertisers by integrating ads within users' queries and answers, enhancing brand interactions during critical moments.
The pitch deck promotes Perplexity's user base as educated and affluent, emphasizing that this demographic is engaged, which could result in a more rewarding advertising experience.
Examples from the pitch deck illustrate how brands like Nike and Marriott could sponsor questions, thereby placing ads in strategic locations where users are actively seeking information.
Perplexity aims to establish itself in the competitive ad space by highlighting over a dozen advertising categories for initial launch targeting diverse sectors from technology to travel.
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