| By Kimeko McCoy
As the new year gets underway, PepsiCo Beverages is ramping up its video marketing efforts to better reach shoppers across an increasingly fragmented landscape.To do so, the company and its portfolio of brands are diversifying their media mix across several video ad platforms, especially streaming.
As the new year gets underway, PepsiCo Beverages is ramping up its video marketing efforts to better reach shoppers across an increasingly fragmented landscape.To do so, the company and its portfolio of brands are diversifying their media mix across several video ad platforms, especially streaming.
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