Peperami's Animal, with his anarchistic persona, left a lasting impact in 90s Britain through commanding and often terrifying ad campaigns, ensuring viewer attention with his wild antics.
Despite a decade-long retreat, Peperami's brand mascot Animal remains vivid in the memories of 81% of UK adults, prompting a successful revival strategy by the brand's new head of brand, Emily Prince.
Emily Prince emphasizes Animal's importance as a brand asset, noting that his reintroduction didn't require much persuasion due to the fun and love people associate with him.
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