#revival-strategy

[ follow ]
WWD
1 week ago
Marketing

EXCLUSIVE: Gap Names Diversity Advocate and Former Nike Exec Fabiola Torres Global CMO

The appointment of Fabiola Torres as Gap's global CMO will unify various marketing aspects to enhance customer experience and drive Gap's revival.
Torres has an extensive marketing background, having worked at Nike, Apple, and PepsiCo, and is known for her multicultural marketing expertise. [ more ]
The Drum
1 month ago
Marketing

Peperami is bringing Animal back to TV screens - and he's naughtier than ever

Peperami's iconic brand mascot Animal had a commanding, anarchistic persona in 90s Britain, leaving a lasting impact on viewers.
Despite a temporary retreat, Animal remains deeply ingrained in the memories of UK adults, prompting a successful comeback strategy by the brand. [ more ]
[ Load more ]