Peacock is leveraging TikTok-style videos to drive engagement, boost discovery, and ultimately grow and retain its subscriber base, following the trend set by Netflix and Tubi.
As streamers embrace short-form content, they’re crafting experiences similar to those on social media platforms, indicating a significant shift in how audiences interact with video.
Platforms like TikTok and YouTube are increasingly adopting features typical of TV and movies, further blurring the lines between social media and traditional streaming services.
The trend of merging short-form video content with traditional streaming services is expected to intensify, changing the landscape of content consumption.
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