To some, it's the metaverse. To brand marketers, it's a communication vertical that provides a style of engagement which is more immersive than any other channel currently in their toolkit.
But Hilton is also a futurist. An undercover nerd. A secret gamer. Since 2021, Paris Hilton has launched two Roblox worlds, introduced new brands to the platform, and shaped the future of immersive marketing campaigns with pioneering partners.
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