"YouTube is now more comparable to a streaming platform like Netflix than it is to a traditional social media platform," says Holly Graham. This shift emphasizes the importance of understanding content strategy and audience engagement across different formats, indicating that marketers need to adapt their approaches to thrive in this evolving landscape.
The platform's eyeball-grabbing, 60 second YouTube Shorts are wildly popular... Meanwhile, 10-30 minutes 'mid-form' content is also on the rise, giving marketers the chance to deepen audience engagement. Marketers should consider the type of content they produce and when to release it to maximize viewer connection.
A sense of purpose should be the lodestar for any YouTube content creation... Rose advises marketers to ask themselves: 'Is it for quick awareness? Do you want to grab people's attention and then move them on? Or do you want to use it as an education tool to drive that deeper connection? Essentially, what's the point of it?"
#youtube-marketing #content-strategy #digital-monetization #audience-engagement #streaming-platforms
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