Heineken's 'Boring Mode' app encourages social interaction by blocking distracting mobile features. At festivals, it prompts users to engage more fully in experiences.
McDonald's introduced a Chicken Big Mac as a marketing experiment, leveraging influencer debate and a clever pop-up strategy to drive engagement and sales.
Squarespace collaborated with Rick Rubin for 'Tetragrammaton', a streamlined website template that allows users to share audiovisual content and personal interests effectively.
Qatar Airways utilized AI in their 'Star in Your Own Adventure' campaign to personalize viewer experiences, allowing users to take center stage in tailored narratives.
#marketing-campaigns #innovative-strategies #brand-collaborations #technology-in-marketing #consumer-engagement
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