Orisha ADgency is leading the charge in sustainability within the digital out-of-home (DOOH) advertising sector by partnering with Cedara, a Carbon Intelligence Platform. This innovative collaboration aims to calculate carbon emissions from both ADgency's operations and its advertising activities. By adhering to key global standards, the agency will guide its network of over 11,000 digital screens in 9,000 shops across France in implementing carbon reduction and compensation strategies, making a significant impact in the advertising industry's sustainability efforts.
By leveraging Cedara's technology, we will provide our clients with the tools to measure, manage, and mitigate their carbon footprint, ensuring a more responsible and sustainable future for advertising.
The DOOH sector presents a unique opportunity to drive meaningful change in sustainability practices; we are excited to work with Orisha ADgency to equip the industry with the tools needed to reduce emissions and move toward a net-zero future.
#sustainability #digital-advertising #carbon-measurement #out-of-home-advertising #environmental-responsibility
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