Oreo is launching a creative Snapchat campaign featuring musician Post Malone to promote its new limited-edition cookies. Through the innovative Sponsored Snap format, the brand delivers engaging vertical video ads directly to users' chat inboxes. In the campaign, Post Malone is depicted mining an alien landscape for Oreos to create his own version of the cookie, using music from his hit 'Congratulations.' The collaboration marks Oreo's strategy to introduce unique flavors and designs targeted at Post Malone’s fan base, coinciding with the cookie's Feb. 3 release.
The Oreo collaboration with Post Malone is set to revolutionize snack advertising via Snapchat's Sponsored Snap, merging music culture and digital engagement.
By using the new ad format, Oreo connects directly with a younger audience, leveraging Post Malone’s influence alongside their limited-edition cookie launch.
Collection
[
|
...
]