Opti Digital's innovative social display format enhances programmatic advertising, focusing on user engagement through attention metrics, which leads to improved campaign performance for advertisers.
The integration with Opti Digital has led to a 35% performance improvement on the RTC connection for Webedia, showcasing the effectiveness of this partnership.
Iñaki García-Hoz emphasized that Opti Digital's contributions have enhanced revenue while providing robust reliability across all integrations, solidifying their role as a key partner.
Accurate reporting and discrepancy control in collaboration with Opti Digital have given Webedia detailed insights into their advertising revenues, meeting their operational expectations.
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