Utiq aims to provide an advertising consent service that fosters more relevant digital marketing experiences while enhancing data privacy and consumer control over consent.
Marco Harfmann from A1 Telekom Austria highlighted that this partnership introduces a practical successor technology to third-party cookies, addressing the industry's evolving needs.
Utiq's 'telco-powered' first-party identifier service seeks to replace third-party cookies, which they deem ineffective and subject to restrictions in digital advertising.
The collaboration signals a shift towards a more secure digital marketing landscape, tapping into A1's extensive customer base for enhanced advertising solutions.
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