The beauty industry is more competitive than ever, with rising costs for growth and an urgent need for continuous blockbuster innovation to stay relevant in a crowded market.
Social media has democratized brand launches in beauty, making it easier for newcomers to enter despite the growing saturation and narrowed consumer attention spans.
While it has become simpler to gain distribution in beauty via e-commerce platforms, capturing and retaining consumer attention has become increasingly challenging.
Legacy beauty brands face significant challenges from upstart competitors who only need a small portion of their revenue to consider themselves successful, further complicating market dynamics.
Collection
[
|
...
]