Online Marketing Costs Jump in Bidding War With Temu and Shein
Briefly

from The Business of Fashion2 months ago
In the United States, for example, Temu has bid on keywords including "Walmart Black Friday deals", "Kohls Black Friday", and "Bed Bath Beyond", according to data on Google search ads compiled by online marketing platform Semrush for Reuters.
The Business of Fashionhttps://www.businessoffashion.com/news/marketing-pr/online-marketing-costs-jump-in-bidding-war-with-temu-and-shein/
"It's brutal out there, it's really hard," said Erik Lautier, e-commerce expert at consultancy AlixPartners. "By definition, when you increase the cost per click, the return on your marketing investment decreases."
The Business of Fashionhttps://www.businessoffashion.com/news/marketing-pr/online-marketing-costs-jump-in-bidding-war-with-temu-and-shein/
The cost per click for "Walmart clothes" increased by 16 times from August 2022 to August 2024. Generic keywords like "cheap clothes online" and "shopping", have also become much more costly.
The Business of Fashionhttps://www.businessoffashion.com/news/marketing-pr/online-marketing-costs-jump-in-bidding-war-with-temu-and-shein/
Paid search ads can drive anywhere from 15 percent to 30 percent or more of a retailer's online sales, and account for as much as half of their digital marketing budget.
The Business of Fashionhttps://www.businessoffashion.com/news/marketing-pr/online-marketing-costs-jump-in-bidding-war-with-temu-and-shein/
Read at The Business of Fashion
#online-marketing #black-friday #retail-competition #e-commerce #keyword-bidding
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