'One of the first places I go': Gen Z is finding brands via Pinterest
Briefly

Olivia Meyer, a member of 'The Z Suite,' shared, "I love making mood boards, so I try to find niche trends on Pinterest and then I'll go to TikTok to see if that trend is in motion or if a certain product is in motion. How are other people my age styling this piece? Is it functional? Is it good quality?" She finds value in starting at Pinterest for inspiration.
Naomi Barrales noted, "I think it just has such a huge base of so much inspiration. Gen Z likes to kind of go off vibes..." She emphasizes Pinterest's role in the shopping journey, stating it as a valuable first step before exploring products on other platforms.
Bill Ready, Pinterest CEO, mentioned, "Pinterest is aging down, a rarity in consumer Internet applications, which typically age up as they mature. Gen Z comes to our platform to get inspired and shop. They save more than other demographics and also find value in new content formats like collages..."
Read at Modern Retail
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