Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
Briefly

from Digiday4 months ago
Consumer concern regarding data privacy has increased dramatically, with 53% of adults reporting worries about data sharing in 2024, up from 33% in 2021.
Digidayhttps://digiday.com/media-buying/omnicom-study-ids-five-levels-of-consumer-privacy-concerns-and-builds-a-playbook-out-of-it/
The research highlights that consumer attitudes toward data sharing are not strictly determined by generational demographics, indicating a more nuanced landscape of privacy concerns.
Digidayhttps://digiday.com/media-buying/omnicom-study-ids-five-levels-of-consumer-privacy-concerns-and-builds-a-playbook-out-of-it/
72% of consumers will share data if the requirements and incentives are appealing enough, showing a potential pathway for marketers to strategically request this information.
Digidayhttps://digiday.com/media-buying/omnicom-study-ids-five-levels-of-consumer-privacy-concerns-and-builds-a-playbook-out-of-it/
Joanna O'Connell notes that understanding consumer sentiment is critical: ‘We can't make assumptions about what consumers understand or are comfortable with,’ emphasizing the importance of tailored approaches.
Digidayhttps://digiday.com/media-buying/omnicom-study-ids-five-levels-of-consumer-privacy-concerns-and-builds-a-playbook-out-of-it/
Read at Digiday
#data-privacy #consumer-behavior #marketing-strategies #survey-insights #omnicom-media-group
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