NowThis' editor-in-chief on the company's Gen Z-focused rebrand: 'creative is still king'

"Gen Z is leading the creator economy and is on track to become one of the highest consumer spending classes by 2030," he tells The Drum.

"We're programming to young audiences because of the density of their social graphs, with the network effects of those social spheres creating virality," he explains.

To stay ahead of trends, Valentino has formed the NowThis Advisory Board, a group of Gen Z entrepreneurs and innovators... This collective will offer creative and strategic guidance.

Under Valentino's leadership, NowThis is already seeing results. New series like 'NowThis Is...' and 'Are You Okay?' have pulled in hundreds...

Read at The Drum