Nike is returning to the Super Bowl advertising scene for the first time in 27 years, a move that comes as the brand faces a challenging sales environment. New CEO Elliott Hill has unveiled a turnaround strategy aimed at correcting past missteps, such as excessive discounting and strained relationships with wholesalers. With a significant decline in revenue and stock value, the Super Bowl ad symbolizes a high-stakes marketing gamble to foster cultural impact and elevate brand appeal through iconic products like Jordans and Air Force 1s.
Nike's first Super Bowl ad in 27 years signals a significant marketing shift, aiming to revitalize brand engagement amid declining sales under new CEO Elliott Hill.
The marketing push represents a crucial gamble for Nike, facing an 8% drop in revenue and a 30% decrease in share price, highlighting the urgency of the turnaround.
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