NFL Drafts More Creators to Hype the Super Bowl | Muse by Clios

The NFL has integrated creators and influencers as vital components of its marketing strategy, primarily to captivate younger audiences. Partnering with agency Whalar, the league introduced programs like "Creator of the Week" and "Access Pass" for select influencers, providing them exclusive access to games and behind-the-scenes content, starting in the 2023 season. Former NFL players will participate in a new program tailored for them. Ian Trombetta, the NFL's SVP, emphasizes the league's need to engage younger fans more directly, recognizing a demographic shift towards an older audience.

"To reinvigorate our brand and appeal to younger generations, we've turned our focus to creators, who have become essential to our marketing strategy."

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