NFL Drafts More Creators to Hype the Super Bowl | Muse by CliosThe NFL is focusing on creators and influencers to attract younger fans through innovative marketing strategies.
1 in 5 U.S. adults get their news from social media influencers, according to Pew reportYounger adults increasingly rely on social media influencers for news, with 37% of 18-29 year olds turning to them for information.
NFL Drafts More Creators to Hype the Super Bowl | Muse by CliosThe NFL is focusing on creators and influencers to attract younger fans through innovative marketing strategies.
1 in 5 U.S. adults get their news from social media influencers, according to Pew reportYounger adults increasingly rely on social media influencers for news, with 37% of 18-29 year olds turning to them for information.
Real, authentic ways to engage Gen Z - PR DailyAuthenticity and accessibility are crucial for modern communication strategies, especially to engage younger audiences.
Harris Joins TikTok, Another Sign of the App's Value in Reaching Young VotersVice President Kamala Harris joins TikTok to engage with younger, online audiences in light of President Biden's support for her as presidential nominee.
NBA rejects Warner Bros. Discovery offer, completing media rights deal with AmazonThe NBA secures a $76 billion media deal, shifts from TNT to Amazon for streaming rights, focusing on reaching younger audiences.
Amazon is sitting on a Gen-Z goldmine that could be worth $46 billionInvestors should pay attention to Amazon's live streaming platform Twitch, with its potential impact on advertising and reaching younger audiences.
NBA rejects Warner Bros. Discovery offer, completing media rights deal with AmazonThe NBA secures a $76 billion media deal, shifts from TNT to Amazon for streaming rights, focusing on reaching younger audiences.
Amazon is sitting on a Gen-Z goldmine that could be worth $46 billionInvestors should pay attention to Amazon's live streaming platform Twitch, with its potential impact on advertising and reaching younger audiences.
Instagram is vital to art and museum culture, say gallery foundersInstagram plays a crucial role in attracting younger audiences to art galleries and museums.Moco museum aims to target 18-35 year olds by leveraging Instagram and unique art experiences.
NBCU unveils Paris Creator Collective for Olympics coverageNBCUniversal launches Paris Creator Collective program for the Paris Olympics to engage younger audiences and advertisers.