fromwww.theguardian.com1 month agoDance routines and tenniscore': how Wimbledon is seeking new fans onlineWimbledon is determined to attract younger audiences through engaging social media content, a shift in strategy to connect with a new generation of tennis fans.Social media marketing
Artificial intelligencefromDigiday1 month agoMedia Briefing: As social platforms favor creators, publishers are left out of the referral loopTraditional news outlets face challenges as younger audiences prefer social media for news.Publishers must adapt to audience preferences even if it doesn't drive traffic back to them.