Samsung introduced Game Breaks ad format for Samsung TV Plus, offering an interactive trivia game for viewers. The company plans to offer impression guarantees to advertisers.
Condé Nast emphasized audience reach across content categories and vertical video on social platforms, while Roku highlighted home screen ads and a partnership with The Trade Desk.
Samsung updated its measurement capabilities using automatic content recognition to track ads across smart TVs. The company is still finalizing sponsorship details for the new ad format.
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