"Relevant video content has been shown to enhance the effectiveness of advertising, especially in out of home venues, where distractions are everywhere and relevant news, information and entertainment content serves to keep people engaged."
"89% of individuals surveyed say they have noticed video content being played outside the home in locations ranging from restaurants to bus stops..."
"45% of those surveyed agree that 'video in public spaces always grabs my attention,' viewers are more likely to stay engaged when video ads and content are combined."
"As many as 64% say they're more likely to watch OOH videos that mix ads with content than ads alone."
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