When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65... broadcasters it stands as a painful sign that advertisers may no longer think as highly of their media.
There's been strong downward pressure on CPMs for inventory previously sold at super-high upfront rates... for special premium packages.
Home Sweet Home Screen Cable distribution used to be as easy as turning on the TV... TV companies thus gather valuable data about what viewers are watching, what shows are being promoted and whether ads are successful.
Collection
[
|
...
]