Mark Marshall, NBCU's ads chief, highlighted, "For Joe's Pizza... it's never been an option for them to advertise on Sunday Night Football. Now they can." This emphasizes Universal Ads' aim to empower small businesses.
Ryan Gould expressed a strong collaborative spirit, stating, "We’re all trying to avoid walled gardens and democratize access to premium video," emphasizing the shared goal of enhancing advertising opportunities for SMBs.
James Rooke noted the shift in the landscape, saying, "Many SMBs have increasing concerns about the unruly environment of social media... makes sense for them to graduate to premium video," highlighting the advantages of Universal Ads.
Jeff Collins mentioned the importance of unity among competing firms, saying, "When we talk about SMBs we're not competing there. That means that coming together makes a ton of sense," illustrating a strategic collaboration.
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