Comcast tempts DTC brands away from paid social due to rising costs and brand safety issuesComcast's Universal Ads platform aims to shift DTC advertisers from social media to TV, emphasizing long-term brand building over short-term performance. This could redefine advertising strategies.
Comcast and other TV streamers are now chasing YouTube's ad dollars instead of the other way around | TechCrunchThe competition for TV providers is with social video, prompting new solutions for ad purchasing.Universal ads will simplify the advertising process for marketers to access premium video content.
NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad Collaboration Can Help Close The Gap With Big TechThe Universal Ads initiative aims to empower small and mid-sized businesses by providing them access to premium video advertising opportunities formerly unavailable.
Comcast tempts DTC brands away from paid social due to rising costs and brand safety issuesComcast's Universal Ads platform aims to shift DTC advertisers from social media to TV, emphasizing long-term brand building over short-term performance. This could redefine advertising strategies.
Comcast and other TV streamers are now chasing YouTube's ad dollars instead of the other way around | TechCrunchThe competition for TV providers is with social video, prompting new solutions for ad purchasing.Universal ads will simplify the advertising process for marketers to access premium video content.
NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad Collaboration Can Help Close The Gap With Big TechThe Universal Ads initiative aims to empower small and mid-sized businesses by providing them access to premium video advertising opportunities formerly unavailable.
Comcast to launch Universal Ads in bid to win smaller advertisers over from techComcast's Universal Ads platform aims to streamline ad buying for smaller businesses and entice advertisers back to traditional TV streaming.