NAF's reverse division looks to tell new product stories with Old Wives'
Briefly

from www.housingwire.com8 months ago
NAF leverages generative AI with its marketing campaign 'Old Wives' to illustrate how reverse mortgages empower retirees by utilizing home equity.
www.housingwire.comhttps://www.housingwire.com/articles/nafs-reverse-division-looks-to-tell-new-product-stories-with-old-wives/
Shannon Robinson and Kevin Thomson discuss the need for a fresh approach in reverse mortgage messaging to differentiate and elevate NAF's brand in the industry.
www.housingwire.comhttps://www.housingwire.com/articles/nafs-reverse-division-looks-to-tell-new-product-stories-with-old-wives/
Thomson's idea challenges the conventional retirement imagery of active adults to present a unique perspective on reverse mortgage benefits and possibilities.
www.housingwire.comhttps://www.housingwire.com/articles/nafs-reverse-division-looks-to-tell-new-product-stories-with-old-wives/
Read at www.housingwire.com
#reverse-mortgage-industry #marketing-campaigns #generative-ai #home-equity #retirement-planning
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