"AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They're long, in depth, and provide not just an answer, but also context, proactively answering related questions the searcher has yet to even ask."
"So, what's next? Measurement must shift. A sharp decline in clicks doesn't mean marketers need to panic. We just need to adapt. And the easiest part of this puzzle to adjust is measurement."
"AIOs dampen the need to click through to a website, which means that searchers who actually do click through to a website are more likely to convert."
"When SEO metrics are analyzed together rather than in silos, organic traffic declines in conjunction with steady rank and impressions, as well as with consistent-or even improved-engagement and conversions."
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