Millennials and Gen Z heavily rely on social media for shopping, with 21% making frequent weekly purchases. Impulse buying is a prominent behavior among these groups.
The demographics show a clear disparity in preferred platforms: 52% of Millennials buy from Facebook, while 52% of Gen Z prefer TikTok, highlighting diverging trends.
Shopping is often spontaneous, with just 10% planning purchases in advance, demonstrating the influence of social media advertising on younger consumers.
Even with high engagement, 44% of Gen Z and 38% of Millennials hesitate to spend over $50 on social platforms due to trust issues and shipping concerns.
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