Threads, Meta's alternative to X, has begun testing ads in its mobile app in the U.S. and Japan, marking a significant step toward monetization. With over 300 million monthly active users since its launch in July 2023, Meta aims to integrate ads seamlessly into the user experience. The initial phase will focus on image ads within users' home feeds, while advertiser campaigns can be extended with ease. Crucial to the rollout is the commitment to maintaining user engagement without disruption, alongside developing brand safety controls.
Meta has hinted at rolling out ads to Threads but wants to ensure that ads enhance-not disrupt-the platform's appeal as an alternative to X.
During the test phase, Threads will display image ads within its home feed to a limited percentage of users.
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