Investors beat down Meta Platforms Inc. (NASDAQ: META) stock to under $100 per share in the fall of 2022. That was from $370 barely a year before. The stock has made a round trip from that earlier level and closed at an all-time high above $384. The market cap is just shy of $1 trillion.
Based on digital ad revenue worldwide, Facebook has a market share of 18%. That is topped only by Google's 33%. Known informally as the 'duopoly,' their share of the U.S. digital market has been falling. Amazon has had growing success in the market. Video platforms like TikTok have begun to take small bites of market share as well. Based on Meta's share price, investors are not concerned so far.
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