Meta Shares Insight into the Performance of its AI-Based Ad Elements
Briefly

from Social Media Today2 weeks ago
Andromeda significantly enhances Meta's ads system by enabling the integration of AI that optimizes and improves personalization capabilities at the retrieval stage and improves return on ad spend. Its deployment across Instagram and Facebook applications has achieved +6% recall improvement to the retrieval system, delivering +8% improvement on selected segments.
Social Media Todayhttps://www.socialmediatoday.com/news/meta-shares-insight-into-the-performance-of-its-ai-based-ad-elements/734328/
Advertisers who did not previously use Advantage+ creative turned on its AI-driven targeting features, they experienced a 22% increase in ROAS from our ads.
Social Media Todayhttps://www.socialmediatoday.com/news/meta-shares-insight-into-the-performance-of-its-ai-based-ad-elements/734328/
Even at this early stage, more than a million advertisers used our generative AI (GenAI) tools to create more than 15 million ads in a month.
Social Media Todayhttps://www.socialmediatoday.com/news/meta-shares-insight-into-the-performance-of-its-ai-based-ad-elements/734328/
Read at Social Media Today
#meta #advertising #ai-integration #personalization #roas
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