Meta recently unveiled a suite of new generative AI tools aimed specifically at video ad creation, responding to the significant shift in user engagement towards video content across its platforms, especially Facebook and Instagram.
With 60% of users' time on Facebook and Instagram now dedicated to watching videos, the importance of effective video ad solutions is more critical than ever for advertisers looking to engage consumers meaningfully.
The newly introduced Video Expansion feature empowers advertisers by automatically adjusting video aspect ratios, creating a visually immersive experience that enhances user interaction and potentially increases ad performance.
This innovation follows the earlier release of the Image Expansion tool, signaling Meta's commitment to providing advertisers with advanced technologies to leverage their creative assets for wider reach and engagement in the evolving digital landscape.
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