Meta Platforms has introduced a full-screen video tab on Facebook and Instagram, reflecting user preferences and enhancing advertiser opportunities with new video ad formats.
With average users spending over 60% of their time on these platforms watching videos, Meta aims to cater to this trend with a diverse range of ad formats.
Meta's generative AI tools for video creation reportedly lead to an 11% higher click-through rate compared to traditional ad methods, showcasing their effectiveness.
The company is focusing on simplifying ad creation for marketers, aiming to enhance user engagement through innovative video formats and tools.
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