SiriusXM advocates that audio advertising should be integrated into digital campaigns, highlighting its essential role in enhancing consumer engagement throughout their listening journey.
The report claims that audio consumption surpasses social media in reach, making it a crucial addition to advertising strategies aimed at increasingly mobile consumers.
Data indicates shopping and audio listening peaks during the same hours, suggesting that audio messaging effectively accompanies consumers during active shopping times.
The simple facts presented in this report advocate for audio's role not just as an alternative, but as a necessary complement in modern advertising.
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